How to Target RFCafe.com Website for Your Google AdSense Banner Ads
One aspect of advertising on the RF Cafe website I
have not covered is using Google AdSense. The reason is that I never took the
time to explore how - or even whether it is possible - to target a specific
website for displaying your banner ads. A couple display opportunities have
always been provided for Google Ads to display, but the vast majority of
advertising on RF Cafe is done via private advertisers. That is, companies deal
with me directly and I handle inserting their banner ads into the html page
code that randomly selects and displays them.
My advertising scheme is what the industry refers to as a "Tenancy Campaign,"
(see details) whereby a flat price per month is paid regardless of number of impressions or
clicks. It is the simplest format and has seemed to work well for many
companies. With nearly 4 million pageviews per year for RFCafe.com, the average impression rate
per banner ad
is about 220,000 per year (in six locations on each page, with >17,000 pages). That's pretty good exposure for $300 per month.
Some companies have expressed an interest in being able to manage their
advertising accounts themselves a la the Google AdSense program. At some point I
will likely switch over to an all Google advertising scheme, so I have have been
researching the options available to advertisers - particularly the
ability to specifically target RFCafe.com for Google Ads. Yes, it
is possible to do that.
As you might expect, finding the exact information on the Google AdSense
website is a bit difficult. The short video included above does a good job summarizing
exactly how to implement the "Ad Targeting" option, then "Placements," and then
add "Websites." Just enter rfcafe.com . There are other settings to optimize your advertising campaign with keywords
(both included and excluded), pricing, scheduling, statistical data collection
and reporting, etc.
If you are currently using Google AdSense, then please
consider this method, and if you are not using AdSense, now would be a good time
to look into it. I have had reports from some companies that experience great
results using AdSense (not just on RF Cafe). Thanks for your support!
RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling
2 MB. Its primary purpose was to provide me with ready access to commonly needed
formulas and reference material while performing my work as an RF system and circuit
design engineer. The World Wide Web (Internet) was largely an unknown entity at
the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps
while tying up your telephone line, and a nice lady's voice announced "You've Got
Mail" when a new message arrived...
Copyright 1996 - 2026
All trademarks, copyrights, patents, and other rights of ownership to images
and text used on the RF Cafe website are hereby acknowledged.
All trademarks, copyrights, patents, and other rights of ownership to images
and text used on the RF Cafe website are hereby acknowledged.
