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These images have been chosen for their uniqueness. Subject matter ranges from historic events, to really cool phenomena in science and engineering, to relevant place, to ingenious contraptions, to interesting products (which now has its own dedicated Featured Product category).

A while back I posted information about the big money that is paid to marketing firms for creating effective, memorable, and if appropriate, clever logos for companies. That goes for both design and color selection. Someone sent me an e-mail recently with examples of some really slick logos that have secondary messages integrated into the design. The Sony Vaio logo is a good example where it combine an analog shaped "VA" and a digital 1 and 0 for "IO." An Internet search for more turned up the same group of logos everywhere, so I looked through my collection of company logos on RF Cafe and discovered many by electronics companies worthy of note.

Please send me an e-mail if you have a good logo.

All trademarks are hereby acknowledged. Images were obtained directly from company websites on September 6, 2010. Hyperlinks are provided back to companies' homepages.

RF Cafe Cool Pic - Clever Company Logos, Bluetooth

The Bluetooth logo design merges two Germanic runes analogous to the modern Latin letters H (Harald) and B (Blåtand) to form a bind rune.

RF Cafe Cool Pic - Clever Company Logos, Linear Technology

An artsy "L" and "T" form the shape of a hysteresis curve.

RF Cafe Cool Pic - Clever Company Logos,

An "M," which portrays a transistor gate, is in the negative space by the overarching red "C."

RF Cafe Cool Pic - Clever Company Logos, Diodes

Note the negative space diode.

RF Cafe Cool Pics - Company Logos w/Hidden Messages - Tostitos

Two people form the "t" on both sides of the central "i," whose dot is a bowl of salsa.

RF Cafe Cool Pic - Clever Company Logos, Northwest Airlines

Northwest Airlines (now owned by Delta Airlines) uses negative space for the "N." (Logo obtained from Wikipedia)

RF Cafe Cool Pic - Clever Company Logos, Baskin Robbing

Ice cream maker Baskin Robbins integrates their famous "31 Flavors" number within the "BR."

RF Cafe Cool Pic - Clever Company Logos, Big 10 Conference

The Big 10 Conference redesigned their logo after adding one to create an "11" in the negative space surrounding the "T."

RF Cafe Cool Pic - Clever Company Logos, Coaxial Dynamics

Coaxial Dynamic has a "D" coaxially positioned inside the "C."

RF Cafe Cool Pic - Clever Company Logos, Exar

Exar's original logo integrated an "X" and an "R"

RF Cafe Cool Pic - Clever Company Logos, Spectrum Microwave

The color spectrum in Spectrum Microwave's logo reflects their DC-to-light product offering

RF Cafe Cool Pic - Clever Company Logos, Synergy Microwave

The three "S" shapes combine to render a "greater than the sums of the parts" meaning of Synergy

RF Cafe Cool Pic - Clever Company Logos, Formula 1

The number "1" is formed in the negative space between the "F" and the feather shape to the right.

RF Cafe Cool Pic - Clever Company Logos, Endwave

Transceiver company Endwave uses a flowing "E" and "W" to simulate a wave

RF Cafe Cool Pic - Clever Company Logos, Amazon.com

Amazon.com uses a swooshed arrow to indicate that they carry everything "from a to z." The arrow also forms a smile, implying the contentedness of customers.

RF Cafe Cool Pic - Clever Company Logos, Sony Vaio

Sony's VAIO brand of computers uses its logo to indicate the fusion of analog and digital. Note the analog sinewave in the "VA" and the digital "10" in the "IO."

RF Cafe Cool Pic - Clever Company Logos, IN3K8 Solutions

IN3K8 Solutions -get it? In"tri"cate. They are an IT company. This is one logo that most people probably won't get right away.

RF Cafe Cool Pic - Clever Company Logos, Anadigics

Anadigics uses a triangle and semicircle to form the "AD," possibly a metaphor of transforming analog to digital.

RF Cafe Cool Pic - Clever Company Logos, ATER

"ATER" is rendered using a minimum number of lines, implying efficiency of Advanced Test Equipment Rentals

RF Cafe Cool Pic - Clever Company Logos, Anatech Electronics

Anatech Electronics merges the "A" and the "E" to also imply efficiency.

RF Cafe Cool Pic - Clever Company Logos, ITT Corporation

ITT Corporation

RF Cafe Cool Pic - Clever Company Logos, Milwaukee Brewers

The Milwaukee Brewers use the lower case letters "m" and "b" to form a baseball mitt, with a baseball in the center of the "b."

RF Cafe Cool Pic - Clever Company Logos, Sun Microsystems

Sun Microsystems (now part of Oracle), uses "U" shapes to form a square of "SUN."

RF Cafe Cool Pic - Clever Company Logos, FedEx

FedEx, formerly Federal Express - uses a negative space arrow between the "E" and the "x" to indicate speed and progress.

Copper Mountain Technologies (VNA) - RF Cafe
Berkeley Nucleonics Corporation - RF Cafe
everythingRF RF & Microwave Parts Database - RF Cafe
TotalTemp Technologies (Thermal Platforms) - RF Cafe
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About RF Cafe

Kirt Blattenberger - RF Cafe Webmaster

Copyright: 1996 - 2024


    Kirt Blattenberger,


RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling 2 MB. Its primary purpose was to provide me with ready access to commonly needed formulas and reference material while performing my work as an RF system and circuit design engineer. The World Wide Web (Internet) was largely an unknown entity at the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps while tying up your telephone line, and a nice lady's voice announced "You've Got Mail" when a new message arrived...

All trademarks, copyrights, patents, and other rights of ownership to images and text used on the RF Cafe website are hereby acknowledged.

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