![RF Cafe Cool Pic - Clever Company Logos, Bluetooth](images/bluetooth-logo.jpg) The
Bluetooth
logo design merges two Germanic runes analogous to the modern Latin letters
H (Harald) and B (Blåtand) to form a bind rune.
![RF Cafe Cool Pic - Clever Company Logos, Linear Technology](images/linear-technology-logo.jpg) An artsy "L" and
"T" form the shape of a hysteresis curve.
![RF Cafe Cool Pic - Clever Company Logos,](images/microchip-logo.jpg) An "M,"
which portrays a transistor gate, is in the negative space by the overarching red
"C." ![RF Cafe Cool Pic - Clever Company Logos, Diodes](images/diodes-logo.jpg)
Note the
negative space diode.
![RF Cafe Cool Pics - Company Logos w/Hidden Messages - Tostitos](images/tostitos-logo.jpg) Two people form the "t" on both sides
of the central "i," whose dot is a bowl of salsa.
![RF Cafe Cool Pic - Clever Company Logos, Northwest Airlines](images/northwest-airlines-logo.jpg) Northwest Airlines (now owned by
Delta Airlines) uses negative
space for the "N." (Logo obtained from
Wikipedia) ![RF Cafe Cool Pic - Clever Company Logos, Baskin Robbing](images/baskin-robbins-logo.jpg)
Ice cream maker Baskin Robbins integrates
their famous "31 Flavors" number within the "BR."
![RF Cafe Cool Pic - Clever Company Logos, Big 10 Conference](images/big-10-conference-logo.jpg) The Big 10 Conference redesigned their
logo after adding one to create an "11" in the negative space surrounding the "T."
![RF Cafe Cool Pic - Clever Company Logos, Coaxial Dynamics](images/coaxial-dynamics-logo.jpg)
Coaxial Dynamic has a "D" coaxially positioned
inside the "C." ![RF Cafe Cool Pic - Clever Company Logos, Exar](images/exar-logo.jpg)
Exar's original logo integrated an "X" and an
"R" ![RF Cafe Cool Pic - Clever Company Logos, Spectrum Microwave](images/spectrum-microwave-logo.jpg)
The color spectrum
in Spectrum Microwave's logo reflects their DC-to-light product offering
![RF Cafe Cool Pic - Clever Company Logos, Synergy Microwave](images/synergy-microwave-logo.jpg)
The three "S" shapes combine to render
a "greater than the sums of the parts" meaning of Synergy |
![RF Cafe Cool Pic - Clever Company Logos, Formula 1](images/formula-1-logo.jpg)
The number
"1" is formed in the negative space between the "F" and the feather shape to the
right. ![RF Cafe Cool Pic - Clever Company Logos, Endwave](images/endwave-logo.jpg)
Transceiver
company Endwave uses a flowing "E" and "W" to simulate a wave
![RF Cafe Cool Pic - Clever Company Logos, Amazon.com](images/amazon-logo.jpg) Amazon.com
uses a swooshed arrow to indicate that they carry everything "from a to z." The
arrow also forms a smile, implying the contentedness of customers.
![RF Cafe Cool Pic - Clever Company Logos, Sony Vaio](images/sony-vaio-logo.jpg) Sony's
VAIO brand of computers uses its logo to indicate the fusion of analog and digital.
Note the analog sinewave in the "VA" and the digital "10" in the "IO."
![RF Cafe Cool Pic - Clever Company Logos, IN3K8 Solutions](images/in3K8-solutions-logo.jpg)
IN3K8 Solutions -get it? In"tri"cate.
They are an IT company. This is one logo that most people probably won't get right
away. ![RF Cafe Cool Pic - Clever Company Logos, Anadigics](images/anadigics-logo.jpg)
Anadigics
uses a triangle and semicircle to form the "AD," possibly a metaphor of transforming
analog to digital. ![RF Cafe Cool Pic - Clever Company Logos, ATER](images/advanced-test-equipment-rentals-logo.jpg)
"ATER" is rendered using a minimum number
of lines, implying efficiency of Advanced Test Equipment Rentals
![RF Cafe Cool Pic - Clever Company Logos, Anatech Electronics](images/anatech-electronics-logo.jpg) Anatech Electronics merges the "A" and
the "E" to also imply efficiency. ![RF Cafe Cool Pic - Clever Company Logos, ITT Corporation](images/itt-logo.jpg)
ITT Corporation
![RF Cafe Cool Pic - Clever Company Logos, Milwaukee Brewers](images/milwaukee-brewers-logo.jpg) The Milwaukee Brewers use the lower case
letters "m" and "b" to form a baseball mitt, with a baseball in the center of the
"b." ![RF Cafe Cool Pic - Clever Company Logos, Sun Microsystems](images/sun-microsystems-logo.jpg)
Sun Microsystems
(now part of Oracle), uses "U"
shapes to form a square of "SUN." ![RF Cafe Cool Pic - Clever Company Logos, FedEx](images/fedex-logo.jpg)
FedEx, formerly Federal Express
- uses a negative space arrow between the "E" and the "x" to indicate speed and
progress. |