Cool Pic Archive Pages
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These images have been chosen for their uniqueness. Subject matter ranges from
historic events, to really cool phenomena in science and engineering, to relevant
place, to ingenious contraptions, to interesting products (which now has its own
dedicated Featured Product
A while back I posted information about
the big money that is paid to marketing firms for creating effective, memorable,
and if appropriate, clever logos for companies. That goes for both
design and color selection. Someone sent me an e-mail recently with examples
of some really slick logos that have secondary messages integrated into the design.
The Sony Vaio logo is a good example where it combine an analog shaped "VA" and
a digital 1 and 0 for "IO." An Internet search for more turned up the same group
of logos everywhere, so I looked through my collection of
company logos on RF
Cafe and discovered many by electronics companies worthy of note.
Please send me an
e-mail if you have a good logo.
All trademarks are hereby acknowledged. Images were obtained directly from company
websites on September 6, 2010. Hyperlinks are provided back to companies' homepages.
logo design merges two Germanic runes analogous to the modern Latin letters
H (Harald) and B (Blåtand) to form a bind rune.
An artsy "L" and
"T" form the shape of a hysteresis curve.
which portrays a transistor gate, is in the negative space by the overarching red
negative space diode.
Two people form the "t" on both sides
of the central "i," whose dot is a bowl of salsa.
Northwest Airlines (now owned by
Delta Airlines) uses negative
space for the "N." (Logo obtained from
Ice cream maker Baskin Robbins integrates
their famous "31 Flavors" number within the "BR."
The Big 10 Conference redesigned their
logo after adding one to create an "11" in the negative space surrounding the "T."
Coaxial Dynamic has a "D" coaxially positioned
inside the "C."
Exar's original logo integrated an "X" and an
The color spectrum
in Spectrum Microwave's logo reflects their DC-to-light product offering
The three "S" shapes combine to render
a "greater than the sums of the parts" meaning of Synergy
"1" is formed in the negative space between the "F" and the feather shape to the
company Endwave uses a flowing "E" and "W" to simulate a wave
uses a swooshed arrow to indicate that they carry everything "from a to z." The
arrow also forms a smile, implying the contentedness of customers.
VAIO brand of computers uses its logo to indicate the fusion of analog and digital.
Note the analog sinewave in the "VA" and the digital "10" in the "IO."
IN3K8 Solutions -get it? In"tri"cate.
They are an IT company. This is one logo that most people probably won't get right
uses a triangle and semicircle to form the "AD," possibly a metaphor of transforming
analog to digital.
"ATER" is rendered using a minimum number
of lines, implying efficiency of Advanced Test Equipment Rentals
Anatech Electronics merges the "A" and
the "E" to also imply efficiency.
The Milwaukee Brewers use the lower case
letters "m" and "b" to form a baseball mitt, with a baseball in the center of the
(now part of Oracle), uses "U"
shapes to form a square of "SUN."
FedEx, formerly Federal Express
- uses a negative space arrow between the "E" and the "x" to indicate speed and