U.S. Air Force Recruitment Advertisement from the July 16, 1949
Saturday Evening Post
U.S. Air Force Recruitment Advertisement from the November 6,
1948 Saturday Evening Post
The original purpose of this note was to announce a couple postWWI era U.S.
Air Force recruitment posters that I ran across in Saturday Evening Post
magazines of the day (see below), but I got sidetracked. There is a plethora of
old posters available for viewing on the Internet, but I haven't seen these two,
which are particularly directed toward flight officers. Except maybe for a C130,
you probably won't see any propellerdriven aircraft in today's USAF material. In
fact, it was while I was looking for contemporary recruitment posters to test that
hunch that I ran across an entire section of regulations governing the proper 
and only official  method of construction the USAF's new (relatively) wings symbol.
The official U.S. Air Force "signature" consists of the Symbol and the Logotype.
Similar directions are available for how to display the design, fonts and colors,
symbol meaning and history, and every other aspect of using it. This is part of
why the Federal workforce (not even including the military itself) is the largest
in the nation. You pay them (mostly involuntarily) to tell you what to do. Here
is an excerpt from the "Calculating
Proportions" page:
Calculating Proportions
Use the
following methods to determine the correct proportions for the Symbol, the logotype,
and the required standoff space.
For the Symbol (only)
The ratio of the width of the Symbol to the height should be 112% (i.e., width
= 112, height = 100). If you know the width, multiply it by 100, then divide by
112 to get the height. If you know the height, multiply it by 112, then divide by
100 to get the width.
For the logotype (only)
The ratio of the width of the logotype to the height should be 1264% (i.e., width
= 1264, height = 100). If you know the width, multiply it by 100, then divide by
1264 to get the height. If you know the height, multiply it by 1264, then divide
it by 100 to get the width.
For the Symbol to the logotype
The ratio of the width of the logotype to the width of the Symbol, at its widest
point, is 148% (i.e., logotype width = 148, symbol width = 100). If you know the
width of the Symbol, multiply it by 148, then divide by 100 to get the width of
the logotype. If you know the width of the logotype, multiply it by 100, then divide
by 148 to get the width of the symbol.
For the space between the Symbol and the logotype
The ratio of the space between the Symbol and logotype to the width of the Symbol
is 17% (i.e., space = 17, symbol width = 100). If you know the width of the Symbol,
multiply it by 17, then divide by 100 to get the space between the Symbol and logotype.
The ratio of the space between the Symbol and logotype to the width of the logotype
is 11% (i.e., space = 11, logotype width = 100). If you know the width of the logotype,
multiply it by 11, then divide by 100 to get the space between the Symbol and logotype.
For the space between the Symbol or the signature and additional elements
The standoff (or "negative") space around the Symbol or the Symbol/logotype combo
(signature) is a minimum of 15% (i.e., standoff space = 15, Symbol width
= 100). Measure the width of the Symbol at its widest point, multiply it by 15,
then divide by 100 to get the minimum required empty space around the
Symbol or the signature. For an example, see www.trademark.af.mil/symbol/displaying/index.asp.
NOTE: The standoff space will take the shape of a square, not the outline
of the Symbol."
I never did find examples of a new recruitment poster.
Posted September 17, 2013
