December 1971 Popular Electronics
Table of Contents
Wax nostalgic about and learn from the history of early electronics. See articles
published October 1954 - April 1985. All copyrights are hereby acknowledged.
editor Milton Snitzer announced to readers in the final issue of 1971 that the first
issue of 1972 will represent a merging with its sister magazine,
World. It also adopted the larger physical format of Electronics World.
Although both magazines provided a mix of product reviews, experimental and DIY circuit
articles, Ham radio, tutorials on components (transistors, speakers, printed circuit
boards, etc.), and industry news, Popular Electronics tended to be directed
more toward hobbyists while Electronics World catered more to the professional
reader. The new format began incorporating troubleshooting tips, business tips on customer
relations and finance, and defense / commercial applications. Fortunately, it also inherited
the "Mac's Service Shop" stories, which was really nice since the Carl & Jerry episodes
ended in 1964. BTW, Electronics World was a re-branding of the previous
Radio & TV News
magazine that occurred in March of 1959.
Direct & Current - Editorial
A Bigger and Better Popular Electronics
By Milton S. Snitzer, Editor
Next month, Popular Electronics will be bigger and better than ever. Effective
with our January issue,
PE, the world's largest selling electronics magazine, will have merged with it - and
will include some of the best features and editorial coverage of - our sister magazine,
PE readers will also be pleased with other changes we are planning for January. These
include not only more pages to serve our additional readers, but also improved graphic
design, cleaner, easier-to-read type, and the addition of a number of new columns and
other editorial features. For example, the popular Stereo Scene column will share our
pages with new Communications, Test Equipment, Television, and Surplus Scene columns
covering these important areas of interest to our readers.
In addition to our usual construction projects, we will include more tutorial, state-of-the-art
stories, articles on how things electronic work, and items of interest on new products
and developments. What is more, we plan to enlarge our coverage of new products by using,
testing, and reporting on more new audio and test equipment, communications gear, and
tools and accessories than we have been able to do before.
There are several good reasons for including the features and coverage of Electronics
World in the pages of Popular Electronics. We will elaborate on these in next month's
Editorial. But for now, let us say that PE, which actually was born out of the pages
of Electronics World (then called Radio & TV News) in 1954, has been growing up with
its readers and with their increasing knowledge of and sophistication in electronics.
Hence, it no longer makes sense for us to maintain a separate identity for the two publications
which were, in fact, drawing closer and closer together. The main difference between
the two magazines was that while PE concentrated on electronic construction projects,
EW emphasized general and tutorial articles. By offering a bigger, combined publication,
we hope to cover both areas for our readers.
We are still getting letters from our readers commenting on our "new look" which we
began some time ago. We expect even more comments on our still newer look which you will
see starting with our January issue. We know you won't want to miss the new PE, starting
with our next issue. Watch for it.
Posted December 13, 2018