Shack was opened in 1921 by brothers Theodore and Milton Deutschmann,
then was bought by Tandy Corporation in 1962, reportedly for $300k.
As well as being an outlet for hobbyists to buy common electronics parts,
Radio Shack sold its own line of electronics like radios, calculators,
and stereo systems under the brand name Realistic. A lot of
people don't like Radio Shack the same way many don't like Walmart -
usually for no good reason. I first started shopping at Radio Shack
in the mid 1970s when I needed parts to build a homebrew stereo radio
receiver from an article in Popular Electronics (if I remember correctly).
I still like going in the store and looking around, occasionally actually
buying something. Do you remember the Free Battery card they issued
where you could get one free battery per month? How about the vacuum
tube testers that were in the stores until the late 1970s? When our
would crap out (my parents didn't own a solid state TV until around
1980), I grabbed every tube in the set and my father drove us to Radio
Shack (or sometimes the Read's Drug Store) where we would test them
all. He was not happy when that didn't work and he had to call a repairman.
Here is a 1958 advertisement for a
tube tester by Century Electronics.
August 1962 Popular Electronics
of Contents] People old and young enjoy waxing nostalgic about
and learning some of the history of early electronics. Popular Electronics
was published from October 1954 through April 1985. All copyrights are hereby
acknowledged. See all articles from
If you appreciate
software-generated Freudian slips, the original OCR text had "Radio
Shock" instead of Radio Shack, and "serving the notion
since 1923" instead of "serving the nation since 1923."
See all articles from
Radio Shack Catalog
The Radio Shack Story
Radio Shack Corporation
of Boston, Massachusetts is one of America's big 3 distributors of things
electronic to the general public, industry, craftsmen and hobbyists.
We offer a complete selection of precision built products by mail, through
stores, and direct to manufacturers. Our exclusive REALISTIC® line of
electronic products is famous nationwide for its high quality, dependable
service and fine values. Our selection of national brand products is
the largest in America.
Radio Shack Corporation has been serving
the nation since 1923 - from the very beginning of the electronic age.
This year over 2,000,000 people - music devotees, ham operators, amateurs
and professionals - will shop from our catalog because they get the
most value for every penny they spend on their favorite products ...
they will buy on the easiest terms, cash or credit ... they are assured
by our guarantee of getting the most satisfaction on every purchase.
Radio Shack Corporation invites you and your friends to get your share
of these savings and satisfaction by mailing the card opposite today.
Radio Shack Advertisement