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March 1948 Radio-Craft
 [Table
of Contents]
Wax nostalgic about and learn from the history of early electronics.
See articles from Radio-Craft,
published 1929 - 1953. All copyrights are hereby acknowledged.
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Here is another one of those advertisements
that you would probably never see in today's electronics magazines, but its theme
was fairly prevalent up through about the 1970s. There is fundamentally nothing
offensive about it; men have always endeavored to gain the favor of women. However,
society has since been bullied by name-calling, finger-pointing, full-of-themselves
celebrities and media into being afraid to acknowledge innate, harmless propensities
of everyday people. The natural has been declared unnatural and nonbelievers must
be reprogrammed to not just tolerate, but to encourage and facilitate counterintuitive
concepts. Anyway, note the rather strained attempt at wordplay with the "Uniform
Resistance" theme for pitching P.R. Mallory's carbon potentiometers. Get it? The
dame is offering resistance
to the swabbie in
uniform. This is akin to the "Radio Term
Illustrated" comics that ran in Radio-Craft magazine in the era.
Mallory Advertisement
 Uniform Resistance
Mallory carbon controls are accurate in overall resistance value
You will find no variation in the resistance values of Mallory carbon controls.
Frequent, critical inspections reject the imperfect, and pass only those carbon
elements of the resistance values specified on the labels.
Recently dozens of controls from leading manufacturers were tested competitively
for overall resistance value. Mallory controls averaged within 2% of specified resistance,
the closest tolerance of any group in the test.
In volume controls you look for uniform resistance, accurate tapers, silent operation
and long life. Mallory gives you all four, and more, too. The Mallory trade mark
is your assurance that the volume control, vibrator or capacitor you buy is the
finest that can be made.
The Mallory 1485 Control Deal
This attractive metal cabinet contains the 15 Controls and 9 Switches that will
take care of 90% of your service calls. Its arrangement makes inventory control
almost automatic - saves you frequent trips to the distributor's counter. It contains
a rack for your Radio Service Encyclopedia. You pay only for the Volume Controls
and Switches; the cabinet is included in the deal at no extra cost to you. Check
your Mallory distributor on this special offer.
Every carbon element that goes into Mallory controls is individually inspected
to be sure that its resistance value is the same as specified on the labels.
Visit us at Booths 84, 85, 86 I.R.E. Show Grand Central Palace New York March
22-25
P.R. Mallory & Co., Inc.
Capacitors ... Controls... Vibrators ...
Switches ... Resistors ... Rectifiers ...
Vibrapack* Power Supplies ... Filters ...
* Reg. U. S. Pat. Off.
Mallory Approved Precision Products
P. R. Mallory & Co., Inc., Indianapolis, 6, Indiana
Posted November 21, 2023
(updated from original
post on 6/19/2017)
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