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Before seeing this announcement
for the impending premier issue of
Popular
Electronics magazine, I thought the October 1954 issue was the first to
be published. According to this August 1954 Radio & Television News
magazine feature, Popular Electronics was to debut in September 1954, not
October. The teaser cover photo showed a family at a picnic table with more radio
equipment than food - including a big spring-loaded 1/4-wave whip antenna mounted
to the trunk of their car. It was never used for any issue from what I can find,
nor did the article entitled, "WABD's Empire State Building Television Transmitter."
A bit of research shows that the planned September 1954 issue never was. In fact,
editor Oliver Read's first column, entitled, "Meet
Popular Electronics," confirmed my finding. He wrote in part, "POPULAR ELECTRONICS
is the answer to the demand for a monthly publication devoted entirely to electronics
at a practical and hobby level. POPULAR ELECTRONICS is, as its title implies, devoted
to the science of electronics at How-It-Works, Why-It-Works, How-To-Do-It and How-To-Use-It
level."
Coming in September Popular Electronics
 coming in September
... The first and only magazine on practical electronics for the hobbyist, the
experimenter and the novice.
Popular Electronics will provide all the essential information on electronic
components, construction, instruments and systems. Yet, it will be written simply
enough so that even those with a beginner's knowledge of electronics can readily
understand its how-to-build-it, how-to-use-it, how-it-works articles.
Popular Electronics will make the ideal supplement to your reading of Radio &
Television News ...Popular Electronics will make the perfect gift for the electronics
beginners among your friends.
Every issue will be filled with easy to understand articles like these...
• Opportunities in Electronics
• Introduction to High Fidelity
• Pictures on Magnetic Tape
• How to Build a Bike Radio
• How to Lay Out a Chassis
• How Radar Works
• Meet the Transistor
• How to Solder
• Voice-Operated Model Train Control
• Building the Home Broadcaster
The first issue is certain to be a sellout at newsstands ... and a collector's
item in years to come! Make sure you and your friends receive your copies! Order
your own and gift charter subscriptions now at the special introductory rate of
only $1.00 For 5 issues (newsstand price 25¢)
(Fill out this form and mail it today.)
Please enter my Charter Subscription to
Popular Electronics
Introductory Rate: 5 Issues - $1.00
My Name ______________________
Address _______________________
City _________________ Zone ______ State _____
Please enter my Charter Subscription to Popular Electronics.
Please enter a Charter Subscription to Popular Electronics as my gift to:
Name ______________________
Address _______________________
City _________________ Zone ______ State _____
Donor's Name ___________________________ (to appear on gift card)
I enclose $ _____ for Charter Subscriptions at $1.00 each.
Mail today to Popular Electronics
366 Madison Ave. New York 17, N. Y.
Posted March 24, 2022
(updated from original post on 4/13/2013)
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