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Here is an advertisement
by Emerson Radio and Television from the November 6, 1948, edition of the The Saturday
Evening Post (p128). By 1948, America and the free world was well into the conversion
of wartime production back into commercial and consumer products. After many long
years of allocating factory space, personnel, and resources to beating back the
forces of Communism, Marxism, Socialism, and other evil forms of 'isms," the good
times were returning. FM radio broadcasting stations were increasing rapidly in
number, providing static-free listening even in areas of weak reception. Television
was still a relatively new phenomenon for most households. The tabletop Model 571
"Image Perfection" television carried a price of $299.50 in 1948, which is the
equivalent of a whopping $3,186* in 2018!!! No wonder not many home had TV sets back
then.
* Bureau of Labor Statistics
Inflation Calculator.
Emerson Radio and Television Advertisement
"Emersonize" Your Home ... and Wherever You Go
ROBERT CUMMINGS - Star of "LET'S LIVE A LITTLE" A United California Production Released'
by Eagle-Lion Films
You see them "starred" in luxurious movie settings. They grace millions of living
rooms, bedrooms, kitchens, offices throughout the world. They lighten the way of the
traveler. Their exquisite beauty gives well kept promise of super power, unfailing performance,
"miracle tone."
There are new 1949 Emerson Radio and Television models for every purpose and every
purse. Each is an EXCLUSIVELY designed and marvelously en-gineered creation - mass-produced
and sold to you at really economy prices. See them - hear them - and discover how easy
it will be to "Emersonize" Your Home and Wherever You Go!
Emerson Radio and Television
For Example ... MODEL 595 $34.95
It is only one of the many new 1949 Emerson Radio compacts, but it is typical in style,
tone, performance and value. Model 595 is an AC-DC Superheterodyne in a handsome "Sta
Bent" construction walnut veneer cabinet. It employs a "Sealed Unit" Alnico5 PM speaker,
enclosed "Super Loop" antenna, illuminated dial, automatic volume control and many other
advance engineering features, As modern as tomorrow, it fits harmoniously into any home
or office decor. You'll love the sight of it, the sound of it, the ALL RIGHTNESS of every
part of it! Truly an IDEAL GIFT for any occasion.
FM-AM EMERSON Model 557 Sensational "noise-conquering" receiver.
Embodies very latest of all FM and AM developments. One of several models in this radio
class. Amazing value at only $49.95
"Image Perfection" TELEVISION With BIG '52-Square-Inch Screen. Emerson
Model 571. "A Theatre in Your Home." Every television advance is here - FM Stati-Clear
Circuit, "Miracle" Picture Lock and many other features. Handsome Honduras Mahogany $299.50
cabinet. (Plus Federal tax $1.65 - Installation and Service extra)
EMERSON Phonoradio Consolette Model 576. Radio and phonograph with
slide-out automatic record changer. All latest engineering and performance features,
Deep, rich tone: Hand rubbed mahogany cabinet. A sensation at only $109.95.
EMERSON PHONORADIO Model 596. Superb radio and phonograph with
automatic record changer, in handsome walnut veneer cabinet. One of several new types.
$79.95
EMERSON Portable Model 560. Self-powered in handsome plastic
cabinet, 8½ in. wide. All modern features -with "Miracle Tone." Less batteries,
$16.95.
EMERSON 3-Way Personal Portable Model 569. AC-DC and battery operation. Unusual power
and tone. Choice of Ivory, Black or Green plastic cabinet. Complete with batteries. $39.95
Posted October 1, 2018
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