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Comments on Magazine Advertising - RF Cafe Forums
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Kirt Blattenberger
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Post subject: Comments on Magazine Advertising
Posted: Tue Aug 29, 2006 6:35 pm
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| Site Admin |
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Joined: Sun Aug 03, 2003
2:02 pm
Posts: 451
Location: Erie, PA
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Greetings:
Please use this space to comment
on the "Kirt's Cogitations" article discussing the
volume of advertising content in media. I am particularly
looking to get feedback on what the RF trade magazines
charge for a full-page ad. My article estimated
$1,500, but I suspect that is low.
Thanks.
_________________ - Kirt Blattenberger
RF Cafe Progenitor & Webmaster
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Ed Milan |
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Post subject: Advertising rates much higher
Posted: Fri Sep 01, 2006 1:23 pm
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Joined: Mon Aug 04, 2003
10:13 am
Posts: 11 |
Hi Kirt. You are way low on your pricing
estimates. Here is RF Design's rate.
http://rfdesign.com/images/marketing/pet_kit-web.pdf
They get $4,970for a full-page ad IF you agree
to go for 12 months. For a single appearance, it
is $5,895! Here are Microwave Journal rates:
http://www.mwjournal.com/Media/PDF/MWJ2006Rates_US.pdf
They get $6,370 for a full-page ad IF you agree
to go for 12 months. For a single appearance, it
is $7,540! Their smallest ad it $870 for a 1-month
appearance. My guess is that RF Cafe ads get the
attention of a lot more people. My guess
is that this is typical. So, multiply that revenue
figure by at least 3-4 to get the true amount.
The mags are cleaning
up big time!You really should try
launching a magaziner of your own. I'm sure with
all the visitors RF Cafe has you could do it.
- Ed
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Ed Milan |
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Post subject:
Posted: Fri Sep 01, 2006 1:35 pm
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Joined: Mon Aug 04, 2003
10:13 am
Posts: 11 |
Here's the Microwave & RF rates: Full
page for 12 runs = $7,410 and for 1 run is $8,825.
So at the cheapest rate per full page:
63 pages x $7,410/page = $466,830 per month
in print advertising revenue. The Microwave
Journal MTT-S edition sucks up: 226 pages
x $6,370/page =
$1,439,620 per month
- Ed
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Ed Milan |
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Post subject: High Frequency Electronics rates
Posted: Fri Sep 01, 2006 3:32 pm
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Joined: Mon Aug 04, 2003
10:13 am
Posts: 11 |
Hi Kirt. Since I'm doing your work for your today
, here is the rate sheet for High Frequency Electronics
magazine. They hit you for $3,450 for a full-apge
ad if you agree to 12 months, or $4,800 for a ont-time
full page. - Ed M.
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Kirt Blattenberger
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Post subject:
Posted: Sun Sep 03, 2006 10:44 pm
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| Site Admin |
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Joined: Sun Aug 03, 2003
2:02 pm
Posts: 451
Location: Erie, PA
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Greetings Ed: Keep in mind everyone that
these rates are for one print edition appearance,
not for the entire year. Thanks for your
detective work. Springboarding off your efforts,
I looked up the rate card for EE Times (weekly).
They get $21,960 per full page in the main section
of the magazine if you agree to run 7 issues! A
cover costs you $26,860! Yowser!!!
EDN (every two weeks) is making a nice
income at $18,252 for agreeing to 7 issues.
IEEE Spectrum charges an even $20,000 per
page at the 12-month rate. So, probably for
the first time, you now know how much the sometimes-good,
sometimes-bad full-page ads are costing the companies.
See my Kirt's Cogitations for the estimated advertising
revenue per edition.
_________________ - Kirt Blattenberger
RF Cafe Progenitor & Webmaster
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Loren A. |
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Post subject: Veddy eeenteresting...
Posted: Thu Sep 07, 2006 3:11 pm
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Joined: Fri Jul 16, 2004
4:12 pm
Posts: 5 |
Nice job on the magazine revenue! I have
had the same "itch" as you for wondering what those
guy rake in, but never went to the trouble to reseacrch
and estimate it. I don't care that they make
that much, in fact, I'm glad to see good old capitalism
at work! Have you looked into what Vogue charges
for a full-page ad? I'll bet it's on the same scale
(probably more) as our trade mags. I also
have learned a lot from the magazine articles throughout
the years (I've been at it for 20 more years than
even you). I remember when those editors had hair!
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Somewhere a while back you wrote about how
many of the magazines are just thrown away. I happen
to be a "collector" but the mail room trash bin
in the large defence contracting company I work
for is chock full of unread copies every time they
are delivered. The vast majority of the ones that
don't get s***canned right away get piled in cubes
for a year and then chucked. I guess the advertisers
know this but feel they get a good deal anyway.
I gag at those prices. How can a startup even afford
to advertise? Enough of my rant. Keep up
the good work Kirt. Now I'm going to finally enter
your tshirt contest. Take care, Loren
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Posted 11/12/2012
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