Left Border Content - RF Cafe
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Copyright: 1996 - 2024
Webmaster:
Kirt Blattenberger,
BSEE - KB3UON
RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling
2 MB. Its primary purpose was to provide me with ready access to commonly needed
formulas and reference material while performing my work as an RF system and circuit
design engineer. The World Wide Web (Internet) was largely an unknown entity at
the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps
while typing up your telephone line, and a nice lady's voice announced "You've Got
Mail" when a new message arrived...
All trademarks, copyrights, patents, and other rights of ownership to images
and text used on the RF Cafe website are hereby acknowledged.
My Hobby Website:
AirplanesAndRockets.com
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Sub-Header - RF Cafe
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Comments on Magazine Advertising - RF Cafe Forums
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Kirt Blattenberger
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Post subject: Comments on Magazine Advertising
Posted: Tue Aug 29, 2006 6:35 pm
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| Site Admin |
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Joined: Sun Aug 03, 2003
2:02 pm
Posts: 451
Location: Erie, PA
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Greetings:
Please use this space to comment
on the "Kirt's Cogitations" article discussing the
volume of advertising content in media. I am particularly
looking to get feedback on what the RF trade magazines
charge for a full-page ad. My article estimated
$1,500, but I suspect that is low.
Thanks.
_________________ - Kirt Blattenberger
RF Cafe Progenitor & Webmaster
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Ed Milan |
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Post subject: Advertising rates much higher
Posted: Fri Sep 01, 2006 1:23 pm
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Joined: Mon Aug 04, 2003
10:13 am
Posts: 11 |
Hi Kirt. You are way low on your pricing
estimates. Here is RF Design's rate.
http://rfdesign.com/images/marketing/pet_kit-web.pdf
They get $4,970for a full-page ad IF you agree
to go for 12 months. For a single appearance, it
is $5,895! Here are Microwave Journal rates:
http://www.mwjournal.com/Media/PDF/MWJ2006Rates_US.pdf
They get $6,370 for a full-page ad IF you agree
to go for 12 months. For a single appearance, it
is $7,540! Their smallest ad it $870 for a 1-month
appearance. My guess is that RF Cafe ads get the
attention of a lot more people. My guess
is that this is typical. So, multiply that revenue
figure by at least 3-4 to get the true amount.
The mags are cleaning
up big time!You really should try
launching a magaziner of your own. I'm sure with
all the visitors RF Cafe has you could do it.
- Ed
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Ed Milan |
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Post subject:
Posted: Fri Sep 01, 2006 1:35 pm
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Joined: Mon Aug 04, 2003
10:13 am
Posts: 11 |
Here's the Microwave & RF rates: Full
page for 12 runs = $7,410 and for 1 run is $8,825.
So at the cheapest rate per full page:
63 pages x $7,410/page = $466,830 per month
in print advertising revenue. The Microwave
Journal MTT-S edition sucks up: 226 pages
x $6,370/page =
$1,439,620 per month
- Ed
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Ed Milan |
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Post subject: High Frequency Electronics rates
Posted: Fri Sep 01, 2006 3:32 pm
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Joined: Mon Aug 04, 2003
10:13 am
Posts: 11 |
Hi Kirt. Since I'm doing your work for your today
, here is the rate sheet for High Frequency Electronics
magazine. They hit you for $3,450 for a full-apge
ad if you agree to 12 months, or $4,800 for a ont-time
full page. - Ed M.
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Kirt Blattenberger
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Post subject:
Posted: Sun Sep 03, 2006 10:44 pm
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Joined: Sun Aug 03, 2003
2:02 pm
Posts: 451
Location: Erie, PA
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Greetings Ed: Keep in mind everyone that
these rates are for one print edition appearance,
not for the entire year. Thanks for your
detective work. Springboarding off your efforts,
I looked up the rate card for EE Times (weekly).
They get $21,960 per full page in the main section
of the magazine if you agree to run 7 issues! A
cover costs you $26,860! Yowser!!!
EDN (every two weeks) is making a nice
income at $18,252 for agreeing to 7 issues.
IEEE Spectrum charges an even $20,000 per
page at the 12-month rate. So, probably for
the first time, you now know how much the sometimes-good,
sometimes-bad full-page ads are costing the companies.
See my Kirt's Cogitations for the estimated advertising
revenue per edition.
_________________ - Kirt Blattenberger
RF Cafe Progenitor & Webmaster
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Loren A. |
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Post subject: Veddy eeenteresting...
Posted: Thu Sep 07, 2006 3:11 pm
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Joined: Fri Jul 16, 2004
4:12 pm
Posts: 5 |
Nice job on the magazine revenue! I have
had the same "itch" as you for wondering what those
guy rake in, but never went to the trouble to reseacrch
and estimate it. I don't care that they make
that much, in fact, I'm glad to see good old capitalism
at work! Have you looked into what Vogue charges
for a full-page ad? I'll bet it's on the same scale
(probably more) as our trade mags. I also
have learned a lot from the magazine articles throughout
the years (I've been at it for 20 more years than
even you). I remember when those editors had hair!
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Somewhere a while back you wrote about how
many of the magazines are just thrown away. I happen
to be a "collector" but the mail room trash bin
in the large defence contracting company I work
for is chock full of unread copies every time they
are delivered. The vast majority of the ones that
don't get s***canned right away get piled in cubes
for a year and then chucked. I guess the advertisers
know this but feel they get a good deal anyway.
I gag at those prices. How can a startup even afford
to advertise? Enough of my rant. Keep up
the good work Kirt. Now I'm going to finally enter
your tshirt contest. Take care, Loren
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Posted 11/12/2012
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