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About RF Cafe

Kirt Blattenberger - RF Cafe Webmaster

Copyright: 1996 - 2024
    Kirt Blattenberger,


RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling 2 MB. Its primary purpose was to provide me with ready access to commonly needed formulas and reference material while performing my work as an RF system and circuit design engineer. The World Wide Web (Internet) was largely an unknown entity at the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps while typing up your telephone line, and a nice lady's voice announced "You've Got Mail" when a new message arrived...

All trademarks, copyrights, patents, and other rights of ownership to images and text used on the RF Cafe website are hereby acknowledged.

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Innovative Power Products Couplers

Website Entry Screen Splash Advertising


Why in the world would you WANT to see a full-screen advertisement when you visit any website? I absolutely detest those things. When I visit a website, I want the first thing I am presented with to be the content of the site, NOT a full-page advertisement with some lame message like, "Please wait while your page is loading," or "Welcome Screen," or some other annoying and/or disingenuous text. Do the webmasters really think visitors are stupid enough to believe that the website's real content is loading behind the advertising screen, and that they are doing visitors a favor by providing something to look at in the mean time? Most websites load in less time than a full-page graphical ad takes to load.

I run into these dang things every day while collecting headlines from many different websites. The content of the sites are very good or I wouldn't be visiting them and providing hyperlinks to them all the time, but the splash ads really get annoying. Yeah, the companies have a right to do whatever they want and have paying advertisers for support, but I think the full-page blasts are really over the top. Advertisers pay major $/¥/£/€ for those spots - sometimes more than for all the other ads combined. Evidently inconveniencing potential customers is acceptable.

Here are some examples of what I am talking about. You have probably seen these and others like them.


Tech News World Website Entry Splash Ad - RF Cafe
Tech News World
RCR Wireless Website Entry Splash Ad - RF Cafe
RCR Wireless
Defense Systems Website Entry Splash Ad - RF Cafe
Defense Systems
EDN Website Entry Splash Ad - RF Cafe
eWeek World Website Entry Splash Ad - RF Cafe
IEEE Spectrum Website Entry Splash Ad - RF Cafe
IEEE Spectrum
Electronics Weekly Website Entry Splash Ad - RF Cafe
Electronics Weekly
Firece Wireless Website Entry Splash Ad - RF Cafe
Fierce Wireless
Electronic Desgn Website Entry Splash Ad - RF Cafe
Electronic Design
Microwave Journal Website Entry Splash Ad - RF Cafe
Microwave Journal
EE Web Website Entry Splash Ad - RF Cafe
EE Web
Microwaves & RF Website Entry Splash Ad - RF Cafe
Microwaves & RF





Posted  March 1, 2015

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