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Agilent Technologies’ Advanced Design System Selected by ADATA to Speed Product Development
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May 15, 2012 Press Release

SANTA CLARA, Calif., May 15, 2012 – Agilent Technologies Inc. (NYSE: A) today announced that ADATA Technology
Co., a provider of complete memory solutions in Taipei, Taiwan, has selected Agilent’s
Advanced Design System (ADS) software for
developing memory modules for the high-speed digital market. Using ADS will help ADATA bring products to market
faster and reduce costs. As the speed of data buses goes ever higher, both signal integrity and power
integrity become problematic, and traditional development approaches fall short. “We face tremendous
challenges in product development, a prime example of which is our DDR 4 development,” said Evan Sheu, senior
manager at ADATA. “As defined by JEDEC, this product features 2133-4266 MT/s as compared to the previous 800-2133
MT/s requirement for DDR 3. On top of the increased requirement, our customers wanted us to provide simulation
results prior to evaluating actual product. Plus, we now need a design and test platform to help us evaluate
multiple components before they go into mass production.”
ADS is the industry’s leading high-speed, high-frequency electronic design automation software. It solves signal
integrity and power integrity challenges using a unique full-wave electromagnetic simulator, called Momentum, to
extract accurate S-parameter models. A channel simulator quickly analyzes and characterizes the signal channel,
running millions of data bits in just minutes. The new ADS release further enhances the software’s
power-integrity capability for areas such as component optimization for Z-profile/current visualization with
component effect/IBIS AMI support. It provides a more complete design flow for high-speed bus/serial link
simulation. ADS works with high-speed digital measurement equipment such as the Infiniium 90000 series
oscilloscope, J-BERT N4903B high-performance serial BERT and E5071C 20-Ghz ENA network analyzer. “Agilent
provides us with a total solution, including software simulation, hardware measurement, and excellent product and
technical support,” said Hunter Wu, vice president of ADATA’s flash storage and marketing group. “With access to
this solution, we are able to substantially improve our product develop process to achieve excellent product
stability and further improve our competitiveness.”
“We are very pleased to be working with ADATA on its memory module development,” said Tony Chen, Agilent EEsof’s
business manager in Taiwan. “I have every confidence that our design and test solutions can help ADATA meet its
time-to-market requirements and help reduce costs.” ADATA is the world’s leading provider of memory
modules. For more information, please visit www.adata-group.com.
About ADATA ADATA Technology Co., Ltd., a Top 20 global brand in Taiwan, provides complete memory
solutions, including DRAM modules, USB flash drives, memory cards, solid state drives and portable hard drives.
ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations
Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. For more
information, visit
www.adata-group.com. About Agilent EEsof EDA
Software Agilent EEsof EDA is the leading supplier of electronic design automation software
for microwave, RF, high-frequency, high-speed digital, RF system, electronic system level, circuit, 3-D
electromagnetic, physical design and device-modeling applications. More information is available at
www.agilent.com/find/eesof.
[borders/inc-300x250.htm]
About Agilent Technologies
Agilent Technologies Inc. (NYSE: A) is the world’s
premier measurement company and a technology leader in chemical analysis, life sciences, electronics and
communications. The company’s 18,700 employees serve customers in more than 100 countries. Agilent had net
revenues of $6.6 billion in fiscal 2011. Information about Agilent is available at www.agilent.com.
# # #
Contact Janet Smith, Americas +1 970 679 5397 Twitter:
http://twitter.com/JSmithAgilent PR Blog:
http://janetsmithagilent.wordpress.com
janet_smith@agilent.com
Posted 5/15/2012 |
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