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December 27, 1943 Life
 [Table of Contents]
Wax nostalgic about and learn from the history of early
technology. See articles from Life magazine,
published 1883-1972. All copyrights hereby acknowledged.
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It's a little out of season for
posting this Belmont Radio advertisement, but it has been on my to-do list for a
long time. Back in 1943 when this full-page promotion appeared in Life
magazine, many companies unabashedly acknowledged America's traditions for
celebrating Christmas by including a noel message in advertisements. Products
from military bomber aircraft to washing machines, to cars, to canned hams were
included in the lineup. It was two years into World War II when this December
27th issue came out, and the theme not surprisingly focused on our service
members who were serving in the fields of Europe and northern Africa, and in the
South Seas. Unlike most of the conflicts our men are involved in these days, the
freedom of the entire western world depended on defeating the Axis powers that
were Hitler's Germany,
Hirohito's Japan, and
Mussolini's Italy.
Merry Christmas
[Belated] to all, and to all a good night.
Belmont Radio Ad
 There will always be a Christmas
Since time beyond memory, Christmas has been a day of glad reunion with family
and friends. But this Christmas, many familiar faces are missing around America's
firesides.
Even at this moment, across the seas and all over the world, millions of young
Americans are standing to their arms ... not only in defense of human freedom but
to preserve the right to follow the faith for which Christmas stands.
Though far apart this Christmas, these men and their families are close together
in thought. And here at Belmont, we are made happier by the knowledge that they
are brought closer still by the magic voice of radio. Across the thousands of miles
between, they hear the same Christmas music, the same familiar American voices ...
the same words of encouragement.
In a world grown so small through swift communication, there is reason to hope
that better understanding will, one day, bring lasting peace among men. Belmont
Radio Corporation, 5921 West Dickens Avenue, Chicago 39, Illinois.
Belmont engineering skill and fine craftsmanship are now helping to strengthen
American arms on land, on sea and in the air. With victory, Belmont products will
be back again - better than ever!
Belmont Radio
Television • F. M. • Electronics
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