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March 23, 1942 Life
 [Table of Contents]
Wax nostalgic about and learn from the history of early
technology. See articles from Life magazine,
published 1883-1972. All copyrights hereby acknowledged.
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Bendix Corporation
was begun in 1914 by Mr. Vincent Bendix, eventually manufacturing brakes,
starters, carburetors, and other components for automobiles, trains, and
airplanes. During World War II,
Bendix was a major supplier of critical components, including radio
transmitters and receivers and avionic instruments. As with many - probably
most - big corporations, advertisements were run in many magazines in order to
make sure the public knew the part their companies were playing in the effort to
defeat Communism, Nazism, Socialism, and all the other "isms" worldwide seeking
to subdue and destroy freedom. Bendix branched out into many areas of
development and production with computers, mine detectors, inertial guidance
platforms (for
Saturn V
and other man-carrying rockets), televisions, phonographs, kitchen appliances,
and much more. I don't know if it is still the case, but back in the 1970's when
I did a lot of work on my
1969 Camaro SS, the term "bendix" was a generic
reference to the solenoid-actuated spur gear that coupled the electric starter
to the big starter gear connected to the engine crankshaft.
Bendix Aviation Corporation Ad
 Bendix • Eclipse • Pioneer • Scintilla • Stromberg •
Friez • Zenith
All We Can Do ...
for all that America means
There'll be many an enemy bomber downed, many a menacing tank stopped in its
clattering tracks, many a hostile vessel sunk, through the micrometric accuracy
of American industrial craftsmen.
For today's battles are won at lathe and desk and drafting-board, as well as
at the gun-breech and the bomb-release.
In your peaceful service, America's aircraft and automotive industries developed
the superb skills that are such priceless assets in this hour of need. As a vital
part of these great industries, Bendix has enlisted with its loyal army of more
than forty thousand employees, in devotion to our One Big Job - victory.
Bendix Products embrace aircraft carburetion, ignition, electrical units, instruments,
radio and landing-gear. They include guns and gunfire controls, a vast array of
ship equipment and vital components of nearly every tank, motor truck and reconnaissance
car.
We're building our best into each ... with all our hearts ... for all that America
means.
Bendix Aviation Corporation
Serving the cause of Victory in twenty great plants spread across America from
the Atlantic Seaboard to California
Posted February 1, 2023
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