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August 13, 1945 Life
 [Table of Contents]
Wax nostalgic about and learn from the history of early
technology. See articles from Life magazine,
published 1883-1972. All copyrights hereby acknowledged.
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Westinghouse, headquartered in and
around Pittsburgh, Pennsylvania, was a major force in all aspects of commercial
broadcast radio. The company designed, manufactured, installed, and managed
broadcast studios and transmission equipment. They also made some of the
greatest complexity and quality receivers. Many were truly masterpieces that
complimented rooms outfitted with high end furniture. Other companies like
Crosley also made very large, multi-featured consoles with record-changing
phonographs, AM and shortwave receiver bands with pushbutton tuning, AGC and AFC
circuits, ample storage space for records, built-in antennas, AC or DC
operation, and other bells and whistles. Curvaceous solid and plywood
construction was solid and finishes had a deep luster. This full-page 1945
Life magazine advertisement was a pitch for what would have been one of the
first new radios sold at the end of World War II, during which all resources had
been dedicated to military equipment thanks to the
War Powers Act of
1941. Although not mentioned, I'm guessing the girl is the daughter of
either
John Charles Tomas or
Ted Malone, both
of whom are mentioned.
Westinghouse Radio Ad
 Pop Says That the New Westinghouse Radio is Gonna be Wonderful!
Tone so True, You Seem to Be There!
Room to Store a Stack of Records Almost as Tall as I Am!
Your Westinghouse radio retailer displays this Gold Seal
Emblem - When the new Westinghouse radios are ready you will see them at his store
Tune In: John Charles Tomas - Sunday, 2:30 P. M., EWT - NBC.
Ted Malone - Monday through Friday, 11:45 A. M., EWT - Blue Network.
A Record Changer That Will Keep on Working ... Even for Me!
Westinghouse
Radio Television
Home Radio Division, Westinghouse Electric Corporation, Sunbury, Pennsylvania
Posted February 22, 2024
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