April 1942 QST
 Table
of Contents
Wax nostalgic about and learn from the history of early electronics. See articles
from
QST, published December 1915 - present (visit ARRL
for info). All copyrights hereby acknowledged.
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"There's a WAR to be won."
So goes the headline in an advertisement in the April 1942 edition of
QST magazine. Like many American companies during World War II,
Cardwell Manufacturing Corporation gave its highest priority to serving
the needs of our nation's military. Patriotism was actually taught in schools
back in the day, and the majority of citizens understood the need to devote
their efforts to achieving victory, even if it meant putting personal interests
on hold.
The ad content typifies that attitude: "Though all our facilities of men
and machines have long been pledged to the fulfillment of our assigned tasks,
and though hundreds of thousands of Cardwell components are in active service
on the far flung battlefronts of the United Nations, many times this effort
is needed. And so, to our loyal personnel, we are saying, 'Let's redouble production
again, NOW!' While to our loyal customers with non-priority orders, we must
continue to say, 'We'll be seeing you, with better-than-ever CARDWELLS ... after
this war.'"
The well-used ashtray, which would not be shown today (unless it contained
joints - the recent government-sanctioned form of smoking), was meant to suggest
the long hours in smoke-filled rooms by people strategizing methods of design,
production, and distribution.
Cardwell Condensers Advertisement
Posted March 8, 2021
(updated from original post on 9/12/2012)
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