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March 1944 Radio-Craft
 [Table
of Contents]
Wax nostalgic about and learn from the history of early electronics.
See articles from Radio-Craft,
published 1929 - 1953. All copyrights are hereby acknowledged.
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Meissner was one of many
electronics manufacturers that re-tooled their facilities for defense production
during the war years. They made RF coils and transformers (and a few radios).
Company public relations offices were sure to make their contributions known to
people who used their products and/or services. In this 1944 full-page ad in
Radio-Craft magazine, Meissner touted its coveted
Army-Navy "E"
rating, awarded for "excellence" performance. According to the Wikipedia
entry, only 2% of companies earned the distinction, so it really was a big deal.
The term "precision-el" was used throughout Meissner promotions, and it took a
bit of work to determine what it meant. Turns out precision-el (i.e.,
precisionel) is a play on personnel (i.e., personn-el). Such things were
considered clever back in the day. Meissner products can still be purchased on
eBay.
Meissner Manufacturing Company Advertisement
 Our Roving photographer Visits Mt. Carmel
... Where Electronics is King!
A thousand miles from New York - more than 200 from Chicago - is a little
city of 7,000 that's very much in the news these days. For Mt. Carmel, Illinois,
is the home of the Meissner Manufacturing Company. And Meissner's laboratories,
are humming with great electronics secrets, its shipping platforms busy with
precious cargoes destined for the far corners of a fighting world. Meissner
is in the news, because it's making news!
Pleasant Smile, Skilled Fingers: The whole industry's talking about Meissner's
gilt-edged personnel. And here's one of the reasons why every Meissner product
is a quality product.
Precision-El Is The Word: So trained and alert are the workers, so slight
the turnover, that the envious in the industry are already calling Meissner
personnel ... "Precision-El" ... and the term fits like it glove!
This Is Mt. Carmel ... and what a station for a city of its size! But wiseheads
say it's a hint of big things to come as Meissner daily rises in stature as
one of the world's most progressive companies in one of the world's most progressive
fields ... electronics!
This Is The Meissner Plant - (at least a portion of it) - where hundreds
upon hundreds of workers continue the kind of production records that long ago
won for them the famed Army-Navy "E" with star.
Here's the Perfect Manual For Your School Contacts!
Yes - 168 pages of helpful, factual material - liberally illustrated with
charts, radio formulae, schematic circuit diagrams, and pictorial wiring diagrams.
Soundly based on Meissner's vast and unexcelled experience in this field. There's
construction data on 22 kits for building radio receivers and adapter units,
with operating instructions and servicing data on over a dozen complete assemblies,
including F-M receivers, phonograph-recorders, and radio equipment. Ideal for
beginner or advanced student.
Price, only 50¢ postpaid anywhere in the U.S.A. (75¢ in Canada.)
Send for your copy today.
Meissner
Manufacturing Company • Mt. Carmel, Ill.
Advanced Electronic Research and Manufacture
Posted January 12, 2021
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