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April 1963 Radio-Electronics
 [Table of Contents]
Wax nostalgic about and learn from the history of early electronics.
See articles from Radio-Electronics,
published 1930-1988. All copyrights hereby acknowledged.
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Back in the early 1960's
when this advertisement for Sylvania vacuum tubes appeared in Radio-Electronics
magazine, a sure sign that pressures of competition was getting serious was when
retailers offered
S&H Green Stamps.
Collecting stamps of all sorts were in vogue at the time because they could be
redeemed for anything from a pencil and pen set to kitchen appliances and
bicycles. My parents, who both were heavy smokers (and each died at age 51 from
smoking-related diseases), collected stamps from Raleigh and Belair cigarettes.
My grandfather, father, his brothers, and I collected postal stamps. Stamp
collecting, except for rare varieties, is pretty much a dead hobby anymore. You
can buy sheets of some new, unused U.S. postage stamps on eBay for less than
face value, so that makes them a great deal for using on your snail mail (they
are still good for postage).
Sylvania Receiving Tubes
 Only Sylvania receiving tubes give you these
2 big bonuses:
Life-Boost* Cathode ... a big bonus in tube quality
S&H Green Stamps ... with the Service 'n Save Plan
Life-Boost* Cathode ... a big bonus in tube quality
Sylvania's exclusive Life-Boost* Cathode is putting new life into tubes - and
sales. This latest evidence of Sylvania leadership in tube technology offers benefits
you can really sell: it virtually eliminates performance slump, a major cause of
profit-stealing callbacks. Besides stability, it produces significantly better tube
life and uniformity. More than 90 types already have Life-Boost, with more on the
way ... and it's being heavily promoted in national magazines and by mail.
Here's another big reason to go with Sylvania. S&H Green Stamps, exclusive
with participating Sylvania Distributors, are given free to dealers with the purchase
of Sylvania receiving tubes. They add up fast, especially when they're combined
with stamps from the grocer and other merchants who give S&H Green Stamps. And
the family can select gifts from a 144-page S&H Catalog full of everything from
home furnishings to furs.
Go with Sylvania - to Profit!
Slyvania
Subsidiary of
General Telephone & Electronics
*Trademark
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