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"What's in a
name?" Juliet famously asked that question of Romeo's family name (Montague).
Maybe a world created by a bard of tragedy a name makes no matter, but in the
world of product marketing a name can subconsciously invoke a notion of
familiarity and trust, cause a brand to be unforgettable, or simply provide a
clear understanding of what the product is. In the case of Goodline Transmission
Lines, for which this full-page ad appeared in a 1954 issue of Radio &
Television News magazine, the "Good" part of Goodline happens to be the
name of the company owner, Don Good. However, you can be sure he capitalized on
the fortunate surname when branding his transmission lines. In looking at the ad
you can tell that Don is quite adept at wordplay - including
double entendre -
and imagery for
hawking his wares to the male audience that made up the vast majority of his
audience.
Goodline Transmission Lines Ad
 Only Goodline is Wetpruf™
Which is Virgin Polyethylene?
Now - Silicone "Wetpruf"® Process, Another Goodline First, Extends
useful wet service life as much as 400%.
All Goodline Low Loss Television Transmission Lines are now especially Silicone
Processed to repel moisture at no increase in cost to you.
Your distributor has these Silicone Processed, Water Repellent Goodline Transmission
Lines in stock now - ready for you ...
Ask for them by name. Insist on these genuine Goodline"Wetpruf" Television Lines.
Goodline Airlead - 733 GA & 737 GA
Goodline Holo - 801 GH
Goodline Sheathleed - 812 GS & 823 GS
Goodline Telead
Also the Economy Non-Silicone Goodline Angelus
It's easy to tell if it's "Genuine Goodline." All Don Good Television Leadlines
are Quickly Identified By The Blue and Yellow Reel.
All Goodline Television Transmission Lines are Pure Virgin Polyethylen
especially Compounded for Long Service Life.
Don Good, Inc.
Sold by Leading Jobbers & Dealers
Send coupon Now!
Get samples "in your hands" - you'll realize why Don Good Products make the finest
television reception possible.
Don Good, Inc.
1014 Fair Oaks Ave., So. Pasadena, Calif.
Please rush Samples and Complete Information covering Don Good Products.
Name ____________________________________
Street ____________________________________
City ______________________________ State ___________________
Posted October 24, 2022
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