November 6, 1948
The Saturday Evening Post
of Contents] These articles are scanned and OCRed from old editions of the The Saturday Evening
Post magazine. Here is a list of the The Saturday Evening Post articles I have already posted. All copyrights are hereby
As was the case for many
of America's electronics manufacturing giants of the 20th century - General Electric,
Westinghouse, Crosley, etc. - Philco also had extensive lines of household appliances
(Crosley might have outdone them all by producing automobiles as well). Here is an advertisement
for a Philco refrigerator-freezer which appeared in the November 6, 1948, edition of
The Saturday Evening Post. Interestingly, the
Alice in Wonderland theme occurred a few years before the
1951 Disney movie, so its popularity would have been based on the original
Alice's Adventures in Wonderland, book published by Lewis
Carroll in 1865. Note that the huge "freezer locker" is not claimed to be frost-free
(aka frostless). That convenience did become commonly available until a decade later
in the 1950's. I remember as a kid having to defrost the freezer using a hair dryer.
Our family's first frost-free refrigerator - a side-by-side model - didn't get bought
until sometime in the late early 1970's.
Philco Refrigerator Advertisement
"What a HUGE Freezer Locker!" cried Alice...
"HERE's a feature," Alice said, "That adds to Philco's fame
At last, a freezer locker really worthy of the name."
Huge space reserved exclusively for frozen foods galore,
Full width, full depth and all enclosed with insulated door.
Refrigerator, Freezer ... both, in compact space combine.
Be sure to ask your dealer for PHILCO ADVANCED DESIGN.
It's a WONDERful Refrigerator
Shift the shelves to suit yourself; make space for foods of any size or shape.
At last, you maintain balanced humidity that's just right in any climate or season.
Exclusive Philco shelf-lined inner door doubles the front shelf space; keeps foods
used most often at your fingertips.
It's a WONDERful Freezer!
PHILCO AV-75 - Spacious 7½ cu. ft. upright home freezer. Holds up to 300 pounds
of frozen foods. Fits small floor areas. 3 compartments. Temperatures as low as 15° below
zero. Deluxe equipment; exclusive features. See it now at your Philco Dealer.
Famous for Quality the World Over
Posted October 1, 2018