About a decade ago Intel produced
a series of clever "Sponsors
of Tomorrow" TV commercials that became YouTube sensations. Most poked fun at
the nerdy nature of Intel-type employees. I believe the first one that really went
viral was the "Our Rock Stars Aren't Like Your Rock Stars" video - ingenious, IMHO.
It stars Ajay Bhatt*, co-inventor
of the Universal Serial Bus (USB). Another is a scenario only someone who has "been
there" searching for a die can fully appreciate. Another of my favorites is "Our
Jokes Aren't Like your Jokes."
Rather than focusing specifically on new products, the "Sponsors of Tomorrow"
ad campaign celebrates what makes Intel unique - culture, personality, heroes, and
ways Intel has helped change the world for over 50 years. Kinda cool at the end
of each one is a group of Intel employees "singing" the very familiar Bum' ---
bum bum bum bum' sound. In pseudo Morse code that might be — •••—, or...
and this might be just an amazing coincidence I haven't seen mentioned anywhere
else, "TV."
* Thanks to RF Cafe visitor Mike for letting me know that the Ajay Bhatt
shown in the Intel ad is not the real McCoy (or the real Bhatt, to be more
precise). That guy is actually an actor named
Sunil Narkar.
Intel - Ajay Bhatt, Rock Star - "Our Rock
Stars Aren't Like Your Rock Stars"
Intel - "Our Jokes Aren't Like Your Jokes"
Intel - "Our Parties Aren't Like Your Parties"
Intel - "Our Big Ideas Aren't Like Your
Big Ideas"
Posted April 6, 2021 (updated from original post on 4/26/2013)
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About a decade ago Intel produced
a series of clever "