Kluge Electronics Advertisement
January 1946 Radio News Article

January 1946 Radio News

[Table of Contents] Wax nostalgic about and learn from the history of early electronics. See articles from Radio & Television News, published 1919-1959. All copyrights hereby acknowledged.

Having an unusual last name like "Blattenberger" in the U.S. has caused me some abuse over the years as many people have felt the need to either purposely mispronounce it or make make snide comments about its length and number of syllables. Even school teachers joined in the fray, especially on the first day of class when attendance was being taken. My drill sergeant in USAF basic training (circa 1978), TSgt. Ramerez, felt the need to needle me about it.

People in America with surnames of German origin were often the victims of physical abuse, alienation, and derision during both World War I and World War II. You hear a lot about the government's internment of Japanese Americans during WWII, but some Germans were also rounded up merely because of their names.

The truth is poking fun at my last name never bothered me; I can take good-natured jokes (and like to deliver them as well). However, in today's world of political correctness it's funny how store clerks that still feel uninhibited in making remarks about my name when looking at my credit card would never even consider doing the same thing to someone with a long Indian or Muslim name.

That said, I had to laugh when I saw this advertisement for the Kluge Electronics Company in this January 1946 edition of Radio News (here is another Kluge ad in the next month's edition). According to Wikipedia, the surname "Kluge" is German and derives from the word "klug," meaning "wise" or "clever." That's a fitting name for a maker of complex electronics equipment. Unfortunately, "kluge" (or "kludge") also took on a derogatory meaning over the years that refers to something that is a Rube Goldberg-like contraption that barely manages to perform its intended function - and often fails at it. Per Encyclopedia.com:

kludge / kloōj/ (also kluge) inf. • noun. an ill-assorted collection of parts assembled to fulfill a particular purpose. • computer: a machine, system, or program that has been badly put together. • verb. [tr.] use ill-assorted parts to make (something): Hugh had to kludge something together.

Oh, and "Blattenberg" translates as "leaves mountain," so a Blattenberger is one who lives on a leafy mountain. Oh well, that's better that poor Arnold Horshack or Welcome Back Kotter fame who claims it is a "very old and respected name" meaning "the cattle are dying."

Kluge Electronics Ad

The Curtain is Rising

on the most sensational development, hitherto undreamed of, in amateur radio history! There isn't "ham" operator in the United States, or in the entire world for that matter, who won't be interested in knowing what is behind this curtain. Watch for the Kluge advertisements to follow.

The Kluge secret will soon be a reality.

Kluge Electronics

1031 N. Alvarado Los Angeles 26, Calif.

 

 

Posted April 25, 2022
(updated from original post on 4/1/2015)