Here is an advertisement by Corning from the May 29, 1948, edition of The Saturday
Evening Post. The
telescope mirror was dedicated for service at Mount Palomar on June 3, 1948,
at the in honor of George Ellery Hale.
As a side note, it is interesting that in the magazine of the era (which were
typically quite large in width and height), actual photographs like this one were
rarely used in advertisements. The vast majority of artwork was... artwork - pencil
drawings or actual paintings.
Tomorrow a new door to the secrets of the universe will be gin to open. A door
through which astronomers will be able to see 6,000,000,000,000,000,000,000 miles
into space - twice as far as ever before. It is the giant telescope atop Mt. Palomar,
so powerful that the canals of Mars, if there are any, will for the first time be
It all began 12 years ago when Corning cast the now-famous 200-inch telescope
mirror, the world's largest piece of glass, after most experts said it couldn't
For this big disc, Corning scientists developed a special glass, the only practical
material that would ensure the performance, stability and accuracy demanded by the
telescope's designers. This glass is similar to that used for Pyrex ware and Pyrex
industrial glass piping.
Making the disc was a job Corning took in its stride, because it is accustomed
to finding practical solutions to all kinds of glass problems. Its research laboratory
has contributed to the development of over 37,000 items, from custard cups to television
bulbs, laboratory ware, optical glass and Steuben artware.
If Corning has a specialty, it is the ability of its skilled engineers and craftsmen
to translate research into glassware and solve modern problems. In the face of today's
rising labor and material costs, glass may help you keep down the cost of your product.
If, like most companies, you are looking ahead to sharper competition, glass may
help you make your product easier to sell. In either case, why not write us? Corning
Glass Works, Dept. 85-S, Corning, N.Y.
Other Saturday Evening Post Ads & Articles: