The extents to which companies have to go
in order to make memorable advertisements just keeps increasing. Production costs
are high, and there is no guarantee that even the most sophisticated effort will
be rewarded with even close to a viral status. Judging by the very wide coverage
of NTT (Nippon Telegraph and Telephone Corporation )
DoCoMo's (DoCommunication
over Mobile) Touch Wood SH-08C video, they seems to have a winner.
You need to watch the video to appreciate planning that went into the making. Both
pitch and tempo are carefully reproduced throughout. For those not familiar with
classical music, the tune is Bach's "Jesu, Joy of Man's Desiring."
Morihiro
Harano, of Drill Inc., was the video's
creator. Unfortunately, most DoCoMo phones only work with Japan's proprietary cell
network, so you cannot get one for use elsewhere. Some dope posted, "Anybody else
feel slightly betrayed when it turned out to be an advertisement?" in the comments
section - probably another person who has never done anything meaningful for others
without expecting to get paid for it.
There must be something special between cellphones and xylophones, because here
is another video involving the pair.
This archive links to the many video and audio
files that have been featured on RF Cafe.
Harano