Remember the Sunday comics
feature for kids where there was a picture drawn with things wrong in it, and
you had to find them all? This 1950 advertisement for the Sangamo Electric
Company's line of capacitors, which appeared in Radio & Television News
magazine, could server as a modern-day version for the
Cancel Culture "woke"
crowd that believes it has a duty to criticize and impugn everything it happens
to fear, not like, or not understand. My list is at the bottom of the page if
you want to compare it to yours.
On other Sangamo ad post pages I have provided a bit of research on the
background of "Samgamo" to try to determine whether the use of Native Americans
(aka "indians" at the time) was based on a local tribe. No link has ever been
found. Below the ad are a few of the items discovered.
Here are a few more examples of Samgamo advertisements in the
1949, May 1950,
1954, and June
1956 issues of Radio & Television News.
Sangamo Electric Company Ad
... Didn't Have to Tell Him "How"
The Redskin of course
Sangamos New Molded Paper Tubular Can Help Solve Your Capacitor Problems!
The Sangamo Redskin has the "How" it takes to lick paper tubular troubles. The
strong, tough plastic casing stands rough handling and the especially designed,
flexible leads are troublefree ... they resist breakage and they can't pull out.
It is used extensively by television manufacturers because it gives dependable long
life operation at 85° C. The thermo-setting plastic case is molded under low
pressure - assuring elements undamaged in fabrication, longer life, greater dependability,
and the absence of "hot spots."
A trial of these better molded tubulars will convince you. See your Jobber for
the Redskin and the other capacitors in the Sangamo Tribe.
Never Flinches in the Pinches!
Far surpasses any existing specification requirement
Excellent operation under high temperature conditions
Leads resist breaking or pulling out. Takes rough handling.
Long life even under most severe operating conditions.
Sangamo Electric Company
In Canada: Sangamo Electric Company Limited, Leaside, Ont.
Sangamo Electric Company was organized on 11 January 1899 in Springfield,
Illinois, by Jacob Bunn Jr., Henry Bunn, Robert Carr Lanphier, and inventor
Ludwig Gutmann." Sangamo Electric was located in Marion, Illinois, an area where
a few other uses of Sangamo are used, but I could not find any direct reference
to a Sangamo tribe. President Lincoln addressed the people of Sangamo and
Sangamo County, Illinois in newspaper articles while campaigning in the
state (his pre-presidential era).
"The company was founded in 1921 under the name British Sangamo as the UK
subsidiary of the Sangamo Electric Co. of Springfield, Illinois, USA."
"Sangamo Construction Company
was founded in 1925. It was born out of a partnership between John Mueth Jr,
B.F. Nelch, Franklin Nelch, and John Bretz... They consummated their partnership
at an eating establishment in Springfield known as the Sangamo Club and chose
the same name for their firm."
"For more than 125 years,
Sangamo Club has upheld its reputation as the area's premiere private dining
city club for business, government and community leaders... On April 7, 1890,
the Secretary of the State of Illinois issued a corporate charter to the Sangamo
"Sangamo Therapeutics is a
genomic medicine company conducting research & development across four distinct
but complementary technology platforms."
Here are the things wrong I found (surely there are more):
- The use of Native Americans
- Exploiting Native Americans by implying the word "Sangamo" sounds like a
real native peoples' name
- Showing red skin
- Using the term "redskin
- Creating foolish-looking caricatures of Native Americans
- Using a seductively clad woman (squaw) to attract men's attentions
- Using the word "How" to indirectly imply a probably nonexistent Native
American form of greeting
- Culturally appropriating the word "tribe" to represent the Sangamo product
- Showing a White man's invention (spectacles) on a Native American
- Using a repeating teepee-like symbol as a graphical divider
- Using an arrow symbol on the capacitor body
- Making the chief look foolish by not understanding the squaw's statement
- Printing U.S.A. on the capacitor as an affront to the native peoples
Posted May 6, 2021