Clever Company Logos
A while back I posted information about the big money that is paid to
marketing firms for creating effective, memorable, and if appropriate, clever logos for companies. That
goes for both design
and color selection. Someone
sent me an e-mail recently with examples of some really slick logos that have secondary messages integrated
into the design. The Sony Vaio logo is a good example where it combine an analog shaped "VA" and a digital
1 and 0 for "IO." An Internet search for more turned up the same group of logos everywhere, so I looked
through my collection of company logos
on RF Cafe and discovered many by electronics companies worthy of note.
Please send me an
if you have a good logo.
All trademarks are hereby acknowledged. Images were obtained directly
from company websites on September 6, 2010. Hyperlinks are provided back to companies' homepages.
Bluetooth logo design
merges two Germanic runes analogous to the modern Latin letters H (Harald) and B (Blåtand) to form a
An artsy "L" and "T" form the shape of a hysteresis
An "M," which portrays a
transistor gate, is in the negative space by the overarching red "C."
Note the negative space diode.
Two people form the "t" on
both sides of the central "i," whose dot is a bowl of salsa.
(now owned by Delta Airlines) uses negative space
for the "N." (Logo obtained from
Ice cream maker Baskin
Robbins integrates their famous "31 Flavors" number within the "BR."
The Big 10 Conference
redesigned their logo after adding one to create an "11" in the negative space surrounding the "T."
Coaxial Dynamic has
a "D" coaxially positioned inside the "C."
Exar's original logo integrated an "X" and an "R"
The color spectrum in Spectrum Microwave's logo reflects
their DC-to-light product offering
three "S" shapes combine to render a "greater than the sums of the parts" meaning of Synergy
The number "1" is formed
in the negative space between the "F" and the feather shape to the right.
Transceiver company Endwave uses a flowing "E" and "W" to simulate
Amazon.com uses a swooshed arrow
to indicate that they carry everything "from a to z." The arrow also forms a smile, implying the contentedness
Sony's VAIO brand of computers
uses its logo to indicate the fusion of analog and digital. Note the analog sinewave in the "VA" and
the digital "10" in the "IO."
IN3K8 Solutions -get
it? In"tri"cate. They are an IT company. This is one logo that most people probably won't get right
Anadigics uses a triangle
and semicircle to form the "AD," possibly a metaphor of transforming analog to digital.
is rendered using a minimum number of lines, implying efficiency of Advanced Test Equipment Rentals
merges the "A" and the "E" to also imply efficiency.
Milwaukee Brewers use the lower case letters "m" and "b" to form a baseball mitt, with a baseball in
the center of the "b."
Sun Microsystems (now part of
Oracle), uses "U" shapes to form a square of "SUN."
FedEx, formerly Federal Express - uses a negative space arrow between
the "E" and the "x" to indicate speed and progress.
These images have been chosen for their uniqueness. Subject matter ranges from
historic events, to really cool phenomena in science and engineering, to relevant
place, to ingenious contraptions, to interesting products (which now has its own
dedicated Featured Product
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