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December 27, 1965 Electronics
 [Table of Contents]
Wax nostalgic about and learn from the history of early electronics.
See articles from Electronics,
published 1930 - 1988. All copyrights hereby acknowledged.
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This is the electronics market
prediction for Austria, circa 1966. It was part of a comprehensive assessment by the
editors of Electronics magazine of the state of commercial, military, and consumer
electronics at the end of 1965. Interesting is the comment about Austria importing of
computers to be leased to Communist countries in Eastern Europe. It is not clear
whether Austria was importing or producing televisions. "Invest in
Austria" is a contemporary website set up to promote business in the country.
Separate reports are included for
West Germany
(the Berlin Wall was still up then), the
United Kingdom,
France,
Denmark,
Austria,
Sweden,
Belgium,
Switzerland,
the Netherlands,
and Italy.
Russia, although
obviously not part of Europe, is also covered.
Austria Electronics
Market
 Fast rise in imports
Imports are becoming increasingly important in Austria's electronics industry. The
country of seven million people is growing in prosperity and becoming a more inviting
market as protectionist measures fade as a result of Austria's participation in the European
Free Trade Association together with Denmark, Norway, Portugal, Sweden, Switzerland and
Great Britain.
The consumer market is growing slowly. Sales of radio sets next year are expected
to remain at the 1965 level, but the cost per set is expected to increase, increasing
the dollar total to $15.3 million from $14 million in 1965.
The television market is expected to grow slightly in 1966 from the $12.6-million
level of this year. Imports have been making big gains, to about $7.2 million this year
1965 from $1.7 million in 1964. Most imports come from West Germany, Sweden and Denmark.
The Postal and Telegraph Administration has expansion plans, but has been hampered
by a shortage of funds. It recently bought $2 million worth of coaxial application equipment
from Standard Telephones & Cables, Ltd., a British affiliate of the International
Telephone and Telegraph Corp.
Another trend in Austria is importing of computers to be leased to Communist countries
in Eastern Europe. One Viennese dealer has computers on lease in several Soviet-bloc
countries.
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