Technology Standards Groups & Industry Associations
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 The BBB was founded in 1912 as the National Vigilance Committee for the Promotion
of Ethical Business Practices in Advertising. It was later renamed the Better Business
Bureau in 1921. The organization was established in response to concerns about fraudulent
and deceptive advertising practices, with the goal of improving consumer trust in
the marketplace.
In the early years, the BBB primarily focused on combating misleading advertising.
It worked to establish standards for truthful advertising and to expose businesses
that engaged in deceptive practices. Over time, the BBB's role expanded to include
mediation and resolution of consumer complaints.
One of the key features of the BBB is its accreditation program, which allows
businesses to become BBB-accredited after meeting certain standards of trust and
transparency. Accredited businesses can display the BBB logo to demonstrate their
commitment to ethical business practices. The accreditation process involves a review
of the company's history, adherence to BBB standards, and resolution of consumer
complaints.
The BBB also assigns ratings to businesses based on various factors, including
complaint history, transparency, and customer reviews. These ratings help consumers
make informed decisions when choosing businesses to engage with.
In recent years, the BBB has faced criticism regarding the credibility and relevance
of its ratings system. Some critics argue that the BBB's accreditation process and
ratings may not accurately reflect a business's reputation or ethical practices.
Additionally, there have been concerns raised about the transparency and effectiveness
of the complaint resolution process.
It's worth noting that the BBB is not a government agency and does not have legal
authority over businesses. Its role is primarily to provide information and mediation
services to consumers and businesses.
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