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Mac's Service Shop: How to Be a Good Customer
January 1969 Electronics World

January 1969 Electronics World

January 1969 Electronics World Cover - RF Cafe  Table of Contents 

Wax nostalgic about and learn from the history of early electronics. See articles from Electronics World, published May 1959 - December 1971. All copyrights hereby acknowledged.

"Catalog-Carrying Charlie," "Electronic Hypochondriac," "Stop-the-Presses Guy," "Belittler," "Man with a Relative in the Racket," "Suspicious Sam," all pet names for the pain-in-the-posterior type of service shop customers that Mac and trusty sidekick Barney had to deal with on a regular basis. After giving a humorous description of each type, the two then come up with a "Ten Commandments" for their customers that outlines how the customer should approach a service request to help assure the best results. Even though the closest thing to an electronics repair shop we see today is the cellphone LCD replacement kiosk in the local shopping mall, you can bet employees still get their fill of those types of clients. With fewer and fewer people daring to attempt a repair on anything mechanical or electronic, extended service agreements are the norm with most major purchases, be they automobiles, microwave ovens, or computers. It is often cheaper and less hassle to just throw something away nowadays than to have it repaired.

Life magazine Cathedral of Learning Height of Ignorance - RF CafeAs a side note, I worked with a very sharp engineer who was a Ham radio operator and electronics tinkerer back in the 1960s. He completed his electrical engineering degree at University of Pittsburgh in just three years. He said he was forever having to turn people away who, once they knew he was a tech guru, would inevitably ask him to repair a radio, TV or other such gizmo. He was a real jokester, and once told me how the U. Pitt students referred to the campus' famous Cathedral of Learning as "The Height of Ignorance" - LOL!!! Amazingly, a search just turned up proof in a 1938 issue of Life magazine.

Mac's Service Shop: How to Be a Good Customer

Mac's Service Shop: How to Be a Good Customer, January 1969 Electronics World - RF Cafeby John T. Frye

Some customers, by their attitudes, almost seem to ask the service technician for overcharging and poor service.

Mac," Barney said to his employer, "do you know the name of the joker who first said, 'The customer is always right'?"

"Can't say as I do, right offhand," the service shop owner replied, "but you sound as though you don't agree."

"I most certainly don't," the redheaded Irish youth said emphatically, "and I'll bet that glib-tongued guy would choke on his words if he had to deal with some of the chiseling characters who come in here."

"I get it! You've just had another run-in with Catalog-Carrying Charlie!" Mac guessed, grinning broadly.

"You're so right. He left just before you came back from lunch. He was in here brandishing that dog-eared wholesale electronic parts catalog of his under my nose and demanding to know why we charged him $1.40 for a radio tube he could have ordered from the catalog for only 83¢."

"I hope you told him."

"And how I told him! I said if he had known which tube be needed, and if he could have been sure that was all that was wrong with his radio, and if he had been willing to pay postage on the order for the tube plus the charge for his check or money order, and if he had been willing to wait a week on the tube, and if he had been willing to accept the fact that if the new tube were bad he'd have to pay postage to return it, he probably could have ordered the new tube for only slightly more than we charged him."

"What did he say to that?"

"He spluttered a lot, but I didn't let him off the hook that easily. I went on to explain the difference between the wholesale and the list price of the tube was to pay us for giving time and place utility to the electronic parts we stock. We're being paid for having those parts right here waiting on him when he needs them. What's more, we made sure that (a) his radio really needed that particular tube, and (b) that was all it needed. If his new tube becomes defective within the warranty period, we replace it immediately at no charge. Since we must pay rent, lights, heat, water, telephone, insurance, and several other bills if we are to keep this place open, ready for his convenience when he has trouble with his electronic equipment, we can't sell parts for what they cost us any more than can any other store."

"I'll bet that sent him off talking to himself."

"It surely did. But Charlie isn't the only pain-in-the-neck customer we have. The Electronic Hypochondriac is just as bad. You know the type I mean. He's the sort who is constantly looking for trouble with his electronic gear. He calls us to see if we don't think maybe the bass response of his hi-fi isn't a bit too boomy, or if the linearity of his TV set isn't a bit imperfect, or if perhaps the sensitivity of his radio may not be off a trifle. Then he becomes indignant if we charge him for telling him there's nothing wrong with his equipment but his imagination."

"My pet peeve is the Stop-the-Presses Guy," Mac said.

"He's the bird who comes dashing in all in a lather and gives us a terrific song and dance to the effect he has to have his radio or TV set repaired immediately. It reportedly belongs to a poor old aunt who is a shut-in and lives only for her programs. Every hour she is without her radio or television set causes her acute mental anguish and may even shorten her life. We drop everything and get the set out muy pronto. Then what happens? It sits here for two or three weeks before the guy drops in very casually to pick it up, lingering only long enough to gripe a little about our 'hounding' him to get the set!"

"The Belittler rubs me the wrong way just about as much," Barney went on. "He's the one who tries to beat down the service charge in advance by 'belittling' the difficulty in the set. He assures you there can't be much wrong. 'Probably just a weak tube or a loose wire,' he tells you. He reasons there can't be much wrong 'because it was playing perfectly just before it quit.' I like to remind him that sounds very much like what they say about a fellow who drops dead of a heart attack."

"You've got a real mean streak in you," Mac said with a grin. "But how about the Man with a Relative in the Racket? Said relative is usually a nephew who 'is taking up radio' in the army or maybe a cousin who wires houses and consequently 'knows a lot about electricity and radio and stuff like that.' At any rate, this relative looked at the defective set and instantly knew what was wrong with it - which is a pretty neat trick that I wish I could emulate. He would have fixed it himself if he only had his equipment with him, but he assured our customer that 'any serviceman worth his salt could fix the set in ten minutes and should not charge more than a buck or so.' That leaves us with the ticklish and thankless job of proving the genius relative guessed wrong - which he does, of course, in the great majority of cases."

"Suspicious Sam is probably the hardest to stomach of the whole lot," Barney offered. "He has read every article ever published on the general subject of 'The TV Serviceman Will Gyp You' and quotes freely from them at every opportunity. He makes it plain he is on to all our little crooked ways and schemes and that he is not going to be gypped without a struggle. He wants all work - even major realignment - done right in his house, and he breathes on the back of your neck every moment you're working on his set. He demands actual proof that every component you remove is bad, and he threatens you with the Better Business Bureau if a replacement part is not an identical twin of the one you removed. His whole attitude is a constant reminder he fully expects you to try to cheat him; and, quite candidly, were I going to cheat anyone, he would be the one I'd do it to - just to prove how foolish it is to try to check up on a technician working at something you know nothing about."

"That brings up a subject about which I've been thinking for some time," Mac remarked. "Perhaps we've had too many articles on how to be a suspicious customer and not enough on how to be a good service customer. After all, the brutal fact is that it is no longer a customer's market; it is a repairman's market today. There are simply not enough available service technicians to take care of all the radios, TV sets, automobiles, washing machines, and other household appliances that break down by the thousands every hour. A good service technician can have all the business he wants and more; so a customer is not doing him a tremendous favor by dumping an ailing piece of equipment on his bench.

"But if he is a good technician, he still takes pride and satisfaction in doing a good repair job, especially for a customer he likes and respects. On the other hand, he is not at all inclined to try to hold a whining, complaining, chiseling customer; and he certainly will not make a special effort to do a first-class job for one of these. The sooner such a customer takes his business elsewhere, the happier the service technician will be. Maybe that's not the way it should be, but that's the way it is; and the service customer must face up to it if he hopes to get good service."

"Hear, hear!" Barney applauded.

"And since service technicians are also service customers, I've got an idea. Let's see if we can't cook up a sort of Ten Commandments for our service customers that will also apply when we have to have our automobiles or washing machines or lawn mowers repaired."

"Not a half-bad idea," Mac agreed. "Let me start with the first commandment: Make sure you really need a service technician before you call one. Make sure the device is properly plugged in. Are all switches and knobs in the proper position? Are the antenna leads in place? Is the station on the air, or are you sure the TV cable system is functioning? If you haven't used the equipment for a spell, get out the instructions and study them. You know, for example, how many radios we get that have nothing wrong except the radio-phone switch is in the phono position, a band change switch is set to a dead short-wave band or the FM position. By sheer coincidence, of course, such things are especially prone to happen after a visit from grandchildren."

"I think Commandment Two should read: Pick a service technician you think you can trust. Rely more on the recommendation of friends mid neighbors than you do on advertising claims. If you know one good technician - be it a garage mechanic, appliance repairman, or what have you - ask him. One technician is usually a good judge of another, even in a different line of work."

"Number Three: Be ready for the technician when he calls. His time is valuable, and you're paying for it. Have all pertinent symptoms written down. List any long-standing little annoyances, such as loose knobs, you want repaired while the technician is working on the set. And have everything cleared off the top of the TV set before he arrives.

"Number Four: Don't hesitate to ask for an estimate before okaying the repair, and find out the estimate charge when you call the shop," Barney advised. "A reputable technician will respect you for doing so."

"Number Five," Mac chimed in, "might go: Don't expect a technician to display much enthusiasm for taking on foreign-made electronic equipment. It may have been low in cost and work well, but when it fails it's tough to service because of a lack of adequate service information and the difficulty of securing replacement parts."

"Here's Number Six," Barney offered:

"Don't try to tell the technician what to do. If you do, he will carry out your suggestions first and then find what is really wrong with the set and fix it. You'll be paying for things you didn't need."

"Along that same line, I can suggest three other commandments," Mac said. "Number Seven: Don't try to rush the technician. Give him time to do a good job.

"Number Eight: Don't insist on watching the technician work or try to help him. Good troubleshooting requires intense concentration and the application of all the senses. Talking to the technician or allowing children to annoy him is bound to cost you money."

"Yeah, that reminds me of a sign I saw in a service shop. It read: 'We charge five dollars an hour; or seven dollars if you watch; or ten dollars if you help."

"There's more truth than poetry there," Mac chuckled. "Anyway, here's Number Nine: Let the technician know you respect both his ability and his honesty. People - even technicians - have a funny habit of giving what is expected of them."

"Let me suggest the last one," Barney said. "Number Ten: If you are pleased with the repair job, call the shop and say so. This will doubtless astonish them no end, but it may very well react in your favor the next time you have to call them."

"Amen," Mac concluded; "and let's be sure that you and I remember all these when we are asking for service instead of dishing it out."

 

 

Posted August 1, 2017


Mac's Radio Service Shop Episodes on RF Cafe

This series of instructive stories was the brainchild of no other than John T. Frye, creator of the Carl and Jerry series that ran in Popular Electronics for many years. Mac's Radio Service Shop began life in Radio & Television News magazine (which itself started as simply Radio News), and then changed its name to Mac's Service Shop after the magazine became Electronics World. 'Mac' is electronics repair shop owner Mac McGregor, and Barney is his eager, if not somewhat naive, technician assistant. 'Lessons' are taught in story format with dialogs between Mac and Barney.

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