January 1960 Radio-Electronics
[Table of Contents]
Wax nostalgic about and learn from the history of early electronics.
See articles from Radio-Electronics,
published 1930-1988. All copyrights hereby acknowledged.
The January 1960 issue
of Radio−Electronics magazine had only two comics in it. There are usually
at least three, and sometimes as many as five or six. In the days when electronic
products were actually serviceable by skilled technicians, lots of comics and even
skits on TV and in movies poked fun at the often love-hate relationship between
customers and repair shops. It is the same sort of thing as you might have today
in relation to your garage mechanic. The page 52 comic reflects the extreme level
of competition that existed in the consumer electronics market in the day. Combined
with pressures to undercut prices of the shop across town or down the street, manufacturers
were requiring their authorized dealers to provide and support warranties for which
the sellers had to absorb the cost. That broke the financial backs of a lot of retailers
when a particular line of new radios or TV's ended up being lemons.
"I think I'll get a decade resistor kit. That means it's guaranteed
for 10 years, doesn't it?"
Posted March 1, 2023